01Measurement
One number, and the month it moved.
Marketing studio in Tirana: creative work with performance data
Creativity without strategy is called art. Creativity with strategy is called advertising.
We build on the second half.
Art + Performance
Combining creative excellence with unparalleled strategy
To our core ideals
02Strategy
Work that is beautiful and does a job.
- Briefed against one goalEvery idea has to earn its place against a commercial target.
- Built to be testedWe make variants, not one precious execution to defend in a meeting.
- Made in houseFilm, stills, motion and copy under one roof, so nothing gets lost in handover.
03Interpretation
Numbers that tell you what to do next.
- One dashboardNot five that disagree with each other and each other's totals.
- The decision, written downNext to the chart, in a sentence, so it is impossible to misread.
- What we stopCutting the spend that is not working is where most of the gain comes from.
How we work
Diagnose, then build.
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First
We look
You show us what you already run. We find the part of your customer journey losing the most money, and tell you what it is worth fixing.
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Then
We agree
One goal, one route, one number to beat. Nothing starts until you and we mean the same thing by success.
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Then
We build
The work goes live with measurement already wired in, so the very first spend tells you something instead of nothing.
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Always
We adjust
What moved, what did not, what we stop. You get the reasoning, not just the chart, for as long as we work together.
Questions
Straight answers.
What is Efekte?
Efekte is a marketing studio that pairs creative work with performance data. It runs on three pairings: marketing with measurement, creativity with strategy, and data with interpretation. Campaigns are built to be measured, not only admired.
What does Efekte actually do?
Strategy and positioning, brand and identity, performance media across Meta, Google, TikTok and LinkedIn, content and production for video and stills, web design and conversion work, and analytics with tracking and attribution setup.
How does Efekte measure performance?
We use a mix of technology, artificial intelligence and human input to provide the cleanest measurements. We start with a blank slate, and work through a campaign plan that will provide clean data.
Do you use Artificial Intelligence?
We use artificial intelligence for the technical side of things, in terms of data analysis and marketing measurement. Most of our creative work is completely human made, and we only use artificial intelligence if the client wants to, or is fine with it.
How long until we see results?
It completely depends on the services the client wants to choose. If the client chooses a retainer that includes the maximum amount of creative and strategic work alongside a solid ad budget, then results are immediate.
Where does Efekte work?
The studio is based in Tirana and works with clients across Albania, Kosovo, North Macedonia and the wider European market, running campaigns in both Albanian and English from one team.
Start here
We will find your business solution immediately.
Answer a few plain questions. You get the one thing holding your business back, and the three things we would do first. Free, and yours to keep either way.